SAN FRANCISCO – Twitter is partnering with esports companies ESL and DreamHack to live stream esports events and original content this year.
Twitter said Thursday that more than 15 events in the ESL One, Intel Extreme Masters and DreamHack circuits will be live streamed globally on Twitter and connected devices. ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage.
The live content on Twitter, which is set to begin March 4 with the Intel Extreme Masters Katowice, will also include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter.
"Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content," said Twitter COO Anthony Noto, in the news release. "By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter."
