Corus to use new custom-built native offering to enhance digital advertising

TORONTO – Corus has announced plans to partner with Sharethrough on a new native advertising offering across all of its online properties. The partnership will allow Corus to offer dynamic video and display formats that match the visual style of natural content and remain consistent with the native user experience, resulting in a less disruptive audience experience than traditional display ads, reads the news release. In addition, the native ad offering will allow Corus to sell branded content and customized native advertising directly to brands and automate the buying process for programmatic buyers.“Corus continues to lead the industry in ad tech...