CMPA Prime Time: How producers can get Canadian shows on American TV

By Perry Hoffman

OTTAWA – There isn’t one sure model that will get a Canadian show on American airwaves, but there are some key ingredients producers need to consider in order to make it happen, according to a Friday panel at the Canadian Media Producers Association’s (CMPA) annual Prime Time event in Ottawa.The first is that it will take co-productions to make it happen because there simply isn’t enough money here for producers to go it alone. Speaking at the confab on Friday during the New Approaches to the U.S. Market session, Noreen Halpern, CEO at Halfire Entertainment, said producers don’t do co-productions...