OTTAWA – While Canadian seniors still prefer traditional media outlets like television, radio and newspapers, they also prefer to use their tablets to access the Internet, says new research from the Media Technology Monitor (MTM).
A Profile of Seniors’ Media Technology Adoption and Use: Analysis of the English-Language Market profiles Anglophone seniors and their ownership and use of media technology. For the purposes of this report, the senior generation is defined as those aged 71 years and older. While they’ve seen the introduction and advancements of traditional television and radio, they’ve not grown up with publicly available Internet and wireless technologies.
Highlights from the report include:
– Anglophone seniors spend more time watching TV and listening to radio, and nearly half report subscribing to a newspaper – significantly more than younger Anglophones;
– Nine in ten seniors still have subscription TV services and also report less desire for reducing or cutting their TV services all together;
– About a third of seniors have tablets, roughly the same penetration as smartphones, however, tablets are a more popular device for Internet activities than are smartphones; and
– About three in 10 seniors use social networking sites, with Facebook the most popular.
MTM is the research arm of the CBC.
