Rogers names Sportsnet Canada's top sports media brand for second year in a row

TORONTO – An uptick in Sportsnet’s television, radio and digital audiences make 2016 as the best year in the brand's history, Rogers said Friday.Sportsnet reached 30 million Canadians, with an average weekly reach of 12 million, the company said citing data from Numeris.Highlights from the year include:- For the period January 1 to December 31, 2016, Sportsnet networks delivered a 5.7 audience share and an average minute audience of 232,000, marking 10% and 7% increases, respectively, over last year;- A total of 127 Sportsnet broadcasts surpassed the 1 million viewer mark in 2016, with two surpassing 4 million viewers, and five surpassing...