LONDON – DHX Media’s online kids network WildBrain has finalized a deal with Turner International to manage a number of Turner Kids’ YouTube channels in Europe, the Middle East and Africa (EMEA) and Latin America.
Under the agreement, WildBrain will create and manage the channels, provide content production services, audience development, and social networking expertise.
New local-language channels have already rolled out for brands The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking Latin America, with more languages to follow, reads Thursday’s news release. The Amazing World of Gumball and Ben 10 (pictured) will also be included, together with a selection of other Cartoon Network shows.
“As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner’s content”, said WildBrain managing director John Robson, in the release. “As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn’t be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach.”
