HALIFAX and TORONTO – The majority of children consume content daily from streaming services such as YouTube and Netflix, and tablets are their screen of choice, says a new global survey commissioned by DHX Media.
The survey, conducted by Ipsos, polled 2,700 parents in Canada, the U.S. and the UK between September 2 and September 13, 2016 to determine how children aged 0-12 consume entertainment content and brands. It found that 72% of children's daily viewing is from streaming services, and that when viewing content, 61% of kids use tablets. Some 78% of households report having at least one tablet and 29% have a tablet for use by a child only.
In addition, the survey found that 40% of kids use smartphones to consume their content, 90% of households with children under 13 have at least one smartphone, and 14% have a smartphone that is used only by a child. Furthermore, nearly one-quarter of children are using smartphones to watch streamed content.
The survey also found that YouTube is the most popular streaming platform among respondents, followed closely by Netflix. Of the households surveyed, YouTube's Advertising-supported Video on Demand (AVoD) service garnered 15% of all streaming viewing, with Netflix coming in at 13%. When YouTube's premium subscription-supported Video on Demand (SVoD) services are included, YouTube garners 24% of all streaming viewing.
