TORONTO – CBC and Radio-Canada viewers may have noticed a new promo spot airing Monday in honour of the 20th anniversary of World Television Day, the UN’s celebration of the global cultural impact of television.
The video, available here, is the Canada-specific version of one shown by broadcasters across Europe, Asia, the U.S. and Australia on Monday. Produced by CBC & Radio‐Canada Media Solutions, the spot highlights that 128,000 people in Canada help create the TV programs that reach 97% of the Canadian population. Viewers, who watch for an average of 3h 54min every day, watch 130 million hours of TV content on a daily basis on Canada’s 336 TV channels, according to data from Numeris and thinktv.
Also from thinktv, the average TV campaign in Canada delivers a whopping 317 million impressions. Viewership, however, is only part of TV’s success story, continues the marketing and research association. The other is the countless roles it plays in our lives, whether it’s sharpening the world’s focus on major issues, providing a platform for freedom of expression and cultural diversity, nurturing education or – perhaps most importantly – uniting people around once-in-a-lifetime experiences.
Select international data includes:
United Kingdom
In 2016, the average viewer in the UK will have watched over 1,300 hours of TV – the equivalent of watching all seasons of Breaking Bad, Orange is the New Black and House of Cards more than 10 times over. In addition, every night in the UK there are 17 million conversations about TV advertising.
United States Of America
TV reaches 210 million people every day, who collectively watch 840,000,000 hours of TV per day. Using this number and having each viewer standing on top of the other, they would stretch all the way to the moon.
Australia
TV reaches 16 million Australians every day, who watch a total of more than 4 billion minutes of broadcast TV every day. In fact, Australian households are 30% more likely to have a TV set than a barbeque.
Germany
Germans watched an average of 223 minutes of TV per day, or 16 billion minutes in total – that’s 30,000 years of TV in one year.
France
Every day in 2016, 43.5 million people in France tune into TV on a television set. With the average daily audience of 2015, that could fill the Stade de France 558 times.
Brazil
So many people tune in in Brazil – 132.5 million watch daily – that the average minute rating in primetime is equivalent to the entire population of the United Kingdom (64.8 million).
China
The Chinese watch an average of 251 minutes of TV per day (2015), and in 2014 created 3,277,400 hours of TV content.
To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on November 21.
