TORONTO – The Canadian Hockey League (CHL) opened its 2016/17 hockey season with a new mobile responsive website network across the league’s slate of teams, leagues and special events.
The new CHL network, created by Stadium Digital, includes all team sites in the Ontario Hockey League, Western Hockey League and Quebec Major Junior Hockey League along with the Mastercard Memorial Cup, CIBC Canada/Russia Series and the Sherwin-Williams CHL/NHL Top Prospects Game. Features include play-by-play feeds that track in arena events including goals and shots on goal, plus a fresh box score design; the integration of live video and audio streams; original content including video, photos and stories; and new national and local sponsorship opportunities.
While all CHL digital content lives on a single network managed by Stadium Digital, the infrastructure allows individual teams to customize the look of their sites and develop their own unique content and sponsorship opportunities to serve local fans and team partners, reads the news release.
“The launch of the new CHL network marks an important milestone in how we connect with our fans and bring them closer to the game,” said CHL’s senior manager of digital Mark Dickie, in the release. “Stadium Digital’s network and fan engagement platforms have been a wonderful complement to our content strategy allowing the CHL to deliver more value to teams, sponsors, and most importantly, the fans.”
The CHL is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League.
