TORONTO – CBC, Bell Media and Quebecor are among the first publishers to sign on with Eyereturn Marketing’s new curated programmatic marketplace offering advertisers and agencies access to first look preferred inventory.
Known as Canadian Premium Access, the Eyereturn platform allows clients to get data driven, first look access to secure private marketplaces while utilizing various advertising opportunities including traditional display, expanding and pre-roll (VAST and/or VPAID) ad units, reads the news release. Combined with Eyereturn's proprietary data and dynamic retargeting tools, advertisers can now deliver successful campaigns in a transparent, brand safe environment.
“As one of the few ad tech companies based in Canada, it is important to create Canadian specific initiatives that bring value to our clients and publishers," said Eyereturn Marketing president and CEO Renee Hill, in the release. "We are thrilled to have three of Canada's top national publishers participating in this unique first look opportunity.”
Eyereturn Marketing is a buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service and retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
