
TORONTO – Telus has joined forces with Toronto's Co-op Cabs to offer free Wi-Fi to passengers in the 6ix.
Wi-Fi-enabled Co-op Cabs will hit the streets starting this week, with all vehicles in the Greater Toronto Area offering free Wi-Fi by the end of the year. Passengers will be greeted by a splash page on their mobile Internet browser as soon as they enter the cab, and then must enter their email address to join the Telus Wi-Fi network.
The program follows Telus' 2015 partnership with Yellow Cab taxis in Vancouver, offering free Wi-Fi to passengers in that city and surrounding areas.
"At Telus, we're committed to keeping our customers connected anytime, anywhere, and now we're giving all of Toronto a taste of it too," said VP brand and customer experience marketing Simone Lumsden, in the news release. "We're partnering with Co-op Cabs to keep all Torontonians connected on Ontario's largest mobile network, no matter which carrier, to show how our service sets us apart."