OTTAWA–GATINEAU – Kellogg Canada Inc. has served up $60,000 as part of a settlement over alleged violations to Canada's anti-spam legislation, plus agreed to improve its spam compliance program, the CRTC said Thursday.
The food manufacturing giant, or a third-party service acting on its behalf, allegedly sent electronic messages to recipients without consent between October 1, 2014 and December 16, 2014, just months after Canada’s anti-spam legislation (CASL) kicked in on July 1st, reads an enforcement activity on the CRTC’s site. In addition to the monetary penalty, Kellogg’s also agreed to update and implement various components of their CASL compliance program.
“The compliance program will be reviewed and updated by Kellogg Canada Inc. with the goal to promote compliance with the Act and Regulations (CRTC)”, reads the CRTC’s undertaking post. “More specifically, the program will cover elements such as reviewing and revising written policies and procedures regarding compliance, training programs for Kellogg employees, tracking of commercial electronic message complaints and subsequent resolution, and implementing updated monitoring and auditing mechanisms to assess compliance.”
