TORONTO – Rogers Radio and Shazam today announced today an exclusive partnership that the companies say will bring the best of traditional radio and digital music content together.
Said to be a Canadian first, the partnership includes a local daily countdown show, “The Shazam @ 7 Countdown,” beginning Monday (August 29) at 7 p.m. local time on KiSS 92.5 in Toronto, 91.7 THE BOUNCE in Edmonton, and KiSS RADiO in Vancouver. Using unique, targeted data to feature different playlists in each market, the show highlights the top seven songs of the day, comprised of recently Shazam’d tracks and new and trending tracks from across the country, reads the press release.
Shazam is a mobile app that recognizes music and television around users and reminds them of the song/show/artist, etc.
Delivering content seamlessly across all platforms, “The Shazam @ 7 Countdown” will also be accessible on each station’s official website, Facebook and Twitter pages, and apps for iOS (iPhone, iPad, and iPod Touch) and Android (phones and tablets).
“We’re always striving to deliver innovative and engaging experiences and opportunities for both our listeners and our clients, and this partnership with Shazam checks every box,” said Julie Adam, senior vice-president, Radio, Rogers, in the release.
“I use my Shazam app all the time. It’s a complete game changer for discovering the songs we love, and allows us to really cater to the different tastes of our local listeners to bring them even more of the music they want in real time. There are definitely more exciting announcements to come as this partnership continues to evolve.”
Signed on as an official sponsor, Booster Juice will receive presenting sponsor status during their exclusive sponsorship integration period across Rogers Radio and digital platforms, said Rogers. Activations comprise primarily of in-show brand integration, live and local on-air mentions, “Shazammable” radio spots, brand-sell opportunities, and data analytics.
Additional sponsorship opportunities are still available. Opportunities include: exclusive integration with leading brands; to ne the only brand in a specific category associated with Shazam and Rogers Radio, on stations such as KiSS 92.5 Toronto, 91.7 THE BOUNCE Edmonton, and KiSS RADiO Vancouver; unique 30-second “Shazammable” radio commercial; to hold the first commercial spot following the #1 song in the countdown with a live lead-in encouraging listeners to pull out their phones to Shazam the following sponsor message for the chance to win prizes, unlock special content, receive digital coupons, app downloads, and more; key fixed on-air spot five nights a week; the ability to build brand awareness via an exclusive partnership five nights a week during peak listening periods; to amplify on-air messaging digitally; brand integration across Rogers Radio, digital, and social channels for greater reach; weekend presence; 30-second co-branded promo spots with brand-sell to capture an even greater audience outside of the weekday show hours.
