RIO DE JANEIRO – The Canadian Olympic Committee (COC) and Bell have renewed their partnership through to 2024, the two organizations announced Tuesday at Canada Olympic House in Rio.
As part of the deal, Bell and COC will re-launch an enhanced Bell Athletes Connect program which equips more than 1,200 Canadian athletes with a smartphone from Samsung Canada and Bell mobile services to help them keep in touch with family, friends, coaches and fellow athletes.
Other joint programs include the new Bell Olympic Club, an online community for fans to connect with and follow their favourite athletes, enter contests, and access exclusive content on the COC website, plus various mental health initiatives.
Bell became a premier national partner of the COC in 1999.
“Canada’s Olympic athletes work incredibly hard to represent our country on the international stage and Bell is very proud to support them through our long-standing partnership with the Canadian Olympic Committee, Bell Athletes Connect and our ongoing collaboration to promote mental health”, said George Cope, president and CEO of Bell Canada and BCE, in the statement.
“Bell’s renewed partnership showcases their position as a leader and vital supporter of the Canadian sport community and Olympic Movement in this country”, added COC CEO Chris Overholt. “We are proud to partner with Bell through 2024 and thank them for their continued focus on Canada’s athletes.”
In photo, l to r: Former Olympians Tricia Smith and Clara Hughes; Bell’s George Cope; COC’s Chris Overholt
