Cable / Telecom News

Cogeco Connexion asks customers to “Switch on Amazing”

MONTREAL — Cogeco Connexion is getting a refreshed look with a new brand identity being unveiled today in an advertising campaign launched in Quebec and Ontario. The new tagline “Switch on Amazing” will feature in Cogeco Connexion’s branding going forward.“Switch on Amazing is a tagline that embodies our commitment to offering our clients an unmatched experience at every level of interaction with Cogeco,” Daniel Boisvert, vice-president of marketing and innovation for Cogeco Connexion, said in a news release.The “Switch on Amazing” branding was developed to showcase the company’s distinctive strengthens in providing the best customer service in its industry and...