TORONTO – With one month to go until the Rio 2016 Olympic Games, CBC/Radio-Canada officially launched the main online hubs for its coverage which this year also includes a website geared towards young Canadians.
The public broadcaster said Tuesday that cbc.ca/olympics and ICI.Radio-Canada.ca/jeuxolympiques will serve as viewers’ best resources for where, when and how to enjoy the Olympic Games. The sites include TV and online broadcast schedules, competition schedules and results, a live medal table, audio and video features including live-streaming feeds, on-demand video and podcasts, the latest on Team Canada and a spotlight page featuring extended Olympic Games-related content. In addition, the responsive sites adapt to the device on which they are being used, ensuring optimal performance on desktop computers, smartphones and tablets.
The broadcast schedules on the sites will list coverage across CBC-TV, ICI Radio-Canada Télé, primary partners TSN and RDS, as well as Sportsnet, and will automatically adapt to the user’s time zone in Canada. They will also feature up to 23 individual live-streaming feeds each day, offering Canadians the option to watch the TV broadcasts online or to choose any of the simultaneous live-event feeds available at any given time.
The child-focused cbc.ca/kidscbcolympics showcases a variety of Canadian athletes in different sports, fun facts about the Olympic Games, and games that will help introduce children to Olympic sports like archery, diving, power lift, equestrian and three different soccer games. Although the site is meant for the entire family — parents are encouraged to visit the site with their kids to learn about the Olympic Games together — it is written with kids in mind, using their language and their reading level for ease of understanding.
In related news, CBC/Radio-Canada and Twitter Canada will partner on the first-ever use of Twitter Amplify with Canadian coverage of an Olympic Games. The partnership ensures video content from CBC/Radio-Canada’s coverage of the Rio 2016 Olympic Games can target new, engaged online audiences through tweets from the broadcaster’s accounts, featuring near-live video clips.
The tool also allows near-live Rio video content to reach audiences beyond CBC/Radio-Canada’s immediate network of followers, using ad-supported promoted tweets targeting Canadian users already engaging with the Games but not yet connected to CBC and Radio-Canada’s Olympic Games-dedicated accounts (@CBCOlympics and @RC_Sports). Sponsor opportunities are available exclusively to International Olympic Committee (IOC) and Canadian Olympic Committee (COC) partners.
CBC/Radio-Canada’s coverage of the Rio 2016 Olympic Games officially begins with the opening ceremony on Friday, August 5 with a half-hour pre-show at 6:30 PM ET/3:30 PM PT followed by the ceremony itself at 7: 00 PM ET/4:00 PM PT.
