MONTREAL – Former CBC and TVA exec René Bourdages has been named director general, creation and innovation at the NFB, effective September 1st.
Bourdages (pictured) is the founder and CEO of consulting firm Elevado Media, and was also president of the merchandising division at CBC; EVP broadcasting and operations at TVA/Quebecor; and EVP of programming, sales and marketing at Astral Media.
At NFB, he will oversee the interactive studios in Vancouver and Montreal and both English program and French program (animation and documentary), in line with the specific objectives of each.
“With daring and creativity comes risk. And to continue to be a leader in creativity and innovation, the NFB must keep on doing what it has always done: reinvent itself while at the same time remaining relevant to its audiences”, said Government Film Commissioner and NFB chair Claude Joli-Coeur, in the announcement. “With over 30 years’ experience in the audiovisual industry, both nationally and internationally, René has the daring and the experience to push our creative teams even farther and inspire a long-term vision of programming that will encourage synergies in the development of innovative projects.”
