OTTAWA – The Canadian Media Producers Association (CMPA) has named Andrew Addison as its VP of communications and marketing.
Prior to this appointment, Addison (pictured) worked closely with the CMPA as a consultant at communications firm FleishmanHillard. He also held the role manger of media relations at the Canadian Bankers Association.
Based in Toronto, Addison will report to president and CEO Reynolds Mastin and provide strategic direction, leading the development and execution of integrated marketing and communications strategies.
“With his breadth of experience, Andrew brings a deep understanding of what it takes to align marketing and communications functions to drive broad strategic goals,” said Mastin, in Wednesday’s announcement. “The independent production sector in Canada is thriving, while at the same time, the advent of digital technologies and the pending Federal Heritage Review have brought us to a crossroad. We are thrilled to welcome Andrew aboard to help promote the stellar reputation of our sector at this significant time.”
“Independent producers play a hugely important role in Canada; they are storytellers who help shape our national identity, and economic generators who create jobs and drive growth in cities and towns across the country,” Addison added. “I’m very excited to take on this role and look forward to building the profile of our sector, ensuring indie content producers remain in a strong position to make significant contributions to our national cultural character.”
