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LOOKING BACK ON THE recent Banff World Media Festival, there are any number of valuable signposts for the future of our moving image industry.One which rattled my analog cage (in a good way) was the apparent devaluation of the concept of audience in favour of "fan-dom". Ten years ago when many of us attended Banff, we had an informed inkling, maybe even a giggly-tingling anticipation, for the creative potential of the internet. It was a vague notion – we didn't really know what was going to become of this new digital frontier.But this year at Banff, one can't miss the... BANFF 2016: Why shows must partner with existing fan bases on social media
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