Banff Fest 2016: Quebecor as a case study of the French market's challenges

By Bill Roberts

BANFF - Quebecor Media put on one of the best scripted and packaged panels I've ever attended at Banff – and they made a very convincing case for the power of partnerships.As the key commercial creator in our French-language market, and despite the modest market size, they've seen their CMF budgets increase by 40%. Indeed, last year, 18 of their 27 CMF funded projects enjoyed over $1 million in returns, according to the company’s presentation.TVA often benefits from 45%+ market share – with La Voix (The Voice) frequently in the 50%+ viewership zone and critiqued as "the best show of...