Ad rankings aim to provide transparency

TORONTO – Programmatic exchange service Canada's Premium Audience Exchange (CPAX) is now offering a monthly ranking of the top ten brands and buyers in Canada based on their activity on the exchange.While programmatic advertising has delivered on its promise to automate the ad buying process, opacity around who is conducting those transactions and to what degree is still a concern for many marketers, reads Thursday’s news release. CPAX added that it strives to address opacity in the market by showcasing which brands are putting their programmatic media dollars into safe, premium environments.The rankings appear on a newly launched section of...