TORONTO – Rogers is ditching the Mobilicity brand and will switch its approximately 150,000 customers to its Chatr flanker brand this summer.
Customers will be unable to add new Mobilicity lines to their account after August 15, but can change their current plans until joining Chatr, a Rogers spokesperson told Cartt.ca. Rogers will also convert "a large number" of Mobilicity’s dealers to Chatr branded stores and countertops.
The spokesperson added that Mobilicity customers will have broader coverage zones with Chatr, and that the company will offer “comparable plan options”. Currently, Mobilicity offers unlimited talk, text and data plans in Toronto, Ottawa, Calgary, Edmonton and Vancouver for $25 per month.
“We’re excited to welcome Mobilicity customers to the chatr family,” said Chatr VP Shailendra Gujarati, in an emailed statement. "As chatr customers, they can expect a consistent, reliable network experience and high customer satisfaction. They will also enjoy great data options and simple plans that provide predictable costs via a flat fee every month. We are working very hard to make this transition as smooth as possible and we’ll share more details with our new customers in the coming months.”
As Cartt.ca reported, Rogers offered $465 million for 100% of Mobilicity’s ownership, plus agreed to buy Shaw's unused AWS-1 spectrum for $100 million, in addition to the down payments made when an option agreement was originally announced in January 2013. Rogers then agreed divest some of that spectrum to Wind Mobile.
