TV ad spend linked to business growth: thinktv

TORONTO – Despite television’s reign as the most-watched medium across all demographics, growth in TV advertising in Canada is stagnant, says a new paper by media agency MediaCom Canada.Commissioned by TV marketing and research association thinktv, Missed Opportunities in Media Planning (and the Case for ROI) analyses the correlation between TV investment and key financial indicators, the impact that TV has on digital, and the factors that are impeding TV advertising’s growth in this country.Key highlights from the whitepaper include:- There is a direct correlation between TV spend and business growth: 50 companies in Canada whose TV spend was flat...