TORONTO – Corus Entertainment’s animation and licensing division Nelvana today announced the appointment of Pam Westman to Head, Nelvana Enterprises.
She will oversee brand development and management across the Nelvana portfolio, including retail management, licensing, consumer products, content sales, and digital on a global basis.
Westman brings more than 20 years of international industry experience in licensing, consumer products, marketing, and content sales to Nelvana, reads the company’s press release. She will report to Scott Dyer, president, Nelvana.
“As we focus on the continued growth of our international business and our strategy to own more content, convincing Pam to return to her roots in brand management was a real coup for Nelvana,” said Scott Dyer, in the release. “Pam brings strong leadership skills as well as a wealth of experience to the organization.”
She was most recently director, integration for Staples Canada and prior to this was executive vice-resident of HIT Entertainment, a global entertainment company responsible for content like Bob the Builder, Barney and Friends and Thomas the Tank Engine.
