MONTREAL – Videotron has been rated the most influential Québec brand in the province by the Ipsos-Infopresse survey, released Thursday at the RDV Marketing conference.
This is the first time that Videotron has made it into the top five on the list of major brands, and comes just hours after the company was ranked as Québec’s most respected telecommunications company for the 11th consecutive year.
“For us, this is proof positive of the important role we play in our customers’ daily lives,” said Videotron president and CEO Manon Brouillette, in the news release. “We have kept pace with their needs, their expectations and their lifestyles, while innovating and differentiating ourselves from the competition. Over the years, we have been able to set ourselves apart thanks to our best ambassadors, our employees. We have motivated them to focus on a single goal: delivering the best possible customer experience. We owe this honour to them.”
