TORONTO – HGTV Canada has assembled 20 network stars and a raft of brand partnerships for its new interactive multiplatform series Home to Win.
Through the 10-part broadcast and microsite, viewers can immerse themselves in this unparalleled project as big names like Mike Holmes, Bryan Baeumler, Scott McGillivray and Sarah Richardson transform an average house into a gorgeous, fully furnished home that will be awarded to one lucky Canadian. Helping to shape this dream home are comprehensive brand partnerships, including Leon’s, Toyota and Benjamin Moore, that encompass in-show integrations, on-air promotion, custom online content and in-store appearances by the HGTV Canada stars.
Home to Win will also feature tips of the week by Lysol through HGTV Canada social media accounts and in branded content vignettes, Moen Faucets that provide a spa-like finish throughout the home, and Jeld-Wen windows and doors that light up every room. Each brand will be featured in the show, integrated into multiple episodes and have inspiring branded content online.
Viewers may visit HomeToWin.ca to audition to be one of three Canadians that will compete against each other to win the house.
“Home to Win’s unparalleled cast and complete home overhaul offers sponsors tremendous opportunities to showcase their brands and products while leveraging our renowned HGTV Canada talent,” said Shaw Media’s head of marketing ventures Barb McKergow, in the news release. “Whether on-air, online or in-store, Home to Win engages Canadians on multiple platforms and provides a vast array of options for brands to reach their audiences.”
Hosted by ET Canada’s Sangita Patel, Home to Win premieres April 24 at 10:00 PM ET/PT on HGTV Canada. Viewers can catch up on the series every Saturday as the previous week’s episode airs on Global at 8:00 PM ET/PT.
