TORONTO – Bell Media’s youth brand Much has begun curating exclusive playlists for Apple Music.
Available now on Apple Music, users can select Much from a list of other high profile curators including Shazam, Rolling Stone, and NME, to listen to a variety of playlists created exclusively by the Much hosts and celebrity curators who know and love music.
With 14 playlists already available on Apple Music, Much will create two new playlists by different curators each week. Much curators include hosts Tyrone Edwards and Liz Trinnear, celebrity guest curators Hedley, Sam Roberts Band, Vance Joy, Masterchef Canada judge Claudio Aprile, and Much Digital Studios Creator 4YallEntertainment, among others. The playlists include music from all genres, and some are themed, such as Edwards’ ode to Toronto playlist featuring tracks from local artists Drake, P. Reign, and Kardinall Offishall.
Much is also engaging with fans and other artists through Apple Music Connect, sharing photos, videos, and playlists directly with fans, who can then comment or share via Messages, Facebook, Twitter, and email.
“Being a playlist curator for Apple Music makes perfect sense for Much,” said Bell Media VP business and channel strategy Justin Stockman, in the news release. “It not only provides a new way to connect with music lovers across the country, but gives fans a glimpse into what Much tastemakers – our hosts and celebrity friends – are listening to.”
Check out Much’s exclusive playlists on Apple Music here.
