TORONTO – Rogers NHL GameCentre Live is offering hockey fans a redesigned user interface, an improved video experience, and personalization options that put the focus on the user’s favourite team.
The changes come as a result of a new five-year partnership between Rogers and Major League Baseball Advanced Media (MLBAM), the interactive media and technology company of Major League Baseball.
Rogers said Monday that transitioning to the new version of the app will be seamless on all platforms, simply requiring existing users to sign back in with their MyRogers login, or “restore purchase” if their subscription was purchased in-app. There are no changes to pricing and packaging options.
“We are always looking to improve the user experience so fans can get closer to all the hockey action they want quickly and easily on Rogers NHL GameCentre LIVE,” said Rogers’ president of Sportsnet and NHL Properties Scott Moore, in the news release. "The new features and updates available through the MLBAM partnership are another way we are delivering on our promise to provide an unmatched experience to fans so they can consume the content they love – and choose – at anytime, anywhere, and on any device.”
In addition, Rogers said that NHL GameCentre Live will now be known as NHL.TV outside of the country, but will continue to be named Rogers NHL GameCentre Live in Canada. It is still accessible within the Rogers NHL App available in the Apple iTunes and Google Play stores, within the NHL App on game consoles and connected devices, and at NHL.com/TV in a web browser.
To date, Rogers said that Rogers NHL GameCentre Live subscribers are up +95% year-over-year to date; that overall usage increased 40% in the first half of the NHL season compared to last year, and that the total minutes streamed grew 60% in the first half of the season year-over-year.
