TORONTO – Corus Entertainment is getting into the live events business with the launch of Corus Live.
The company said Monday that the new initiative will leverage its TV, radio, digital and production expertise to connect audiences with great talent and leading brands through live experiences staged across the country. Corus Live will also create interactive brand integrations tied to scalable live experiences, allowing advertisers another way reach key audiences in the Family, Women and Kids segments and through its radio stations.
“The creation of Corus Live advances our strategic priorities to expand into new and adjacent markets and engage our audiences,” said president and CEO Doug Murphy, in the news release. “Live entertainment is a rapidly expanding market and Corus Live is a natural extension of our business that capitalizes on our core strengths and capabilities in broadcast and production. This initiative represents a new revenue stream for Corus and an exciting platform for us to grow our advertising and audience reach.”
First up for Corus Live is CMT Music Fest, a two-day festival taking place Friday, July 8 and Saturday, July 9 at Bingemans grounds in Kitchener, ON. Multi-platinum selling and seven-time Grammy nominee Eric Church will headline the festival on Friday evening and multi-platinum Grammy winning act Zac Brown Band will take over the main stage on Saturday. Andrew Hyatt, Cold Creek County, Kira Isabella, Leah Daniels, Lindi Ortega, Meghan Patrick, The Road Hammers and Washboard Union also join the lineup, with additional acts to be announced. Tickets go on sale February 5 at 10:00 AM ET.
