TORONTO – Gains in Sportsnet’s television and radio audiences as well as triple-digit growth on Sportsnet.ca and mobile made 2015 the best year in the brand’s history, Rogers said Wednesday.
Highlights from the year include:
– For the period Jan. 1 – Dec. 31, 2015, Sportsnet delivered a 5.2 audience share and an average minute audience of 216,000, marking a year-over-year increase of 40%;
– A total of 10 Sportsnet broadcasts surpassed the 3 million viewer mark in 2015; 3 surpassed 4 million viewers; and 1 surpassed 5 million viewers;
– The prime-time edition of Sportsnet Central was the most-watched sports news program in 2015, delivering an average minute audience 44% higher than its closest competitor;
– The 2015 Blue Jays regular season was the most-watched Blue Jays season in network history, delivering an average audience of 973,000 viewers (2+). This marks an increase of 68% over the 2014 regular season average audience (580,000), the previous most-watched Blue Jays season on record;
– Sportsnet.ca demonstrated record-setting, exponential growth in 2015, delivering increases of 200% for unique visitors and page views, and an increase of 300% for video starts, in comparison to the same period in 2014; and
– Year-over-year, paid subscriptions for Rogers NHL GameCentre Live have increased 117%.
"There is an insatiable appetite for sports content in Canada, and in 2015 it continued to grow," said Rogers’ president of Sportsnet & NHL Properties Scott Moore, in the news release. "Our NHL and baseball coverage, along with the best sports news coverage, new initiatives such as Tim & Sid, and our wide variety of event programming, led to a record year across all Sportsnet platforms. We are well positioned to continue our leadership into 2016 and beyond."
Click here for more of Sportsnet's highlights in 2015.
