TORONTO – Bell Media is collaborating with Walt Disney Studios Canada on a targeted promotional campaign to support the premiere of Lucasfilm’s Star Wars: The Force Awakens.
Launched November 9 and continuing through to the film’s worldwide theatrical release on December 18, the campaign is running across Bell Media’s conventional and specialty television properties and radio platforms. It also utilizes out-of-home advertising including billboards, transit shelter posters, online ads, cinema trailers, and promoted social media.
In addition, Bell has paired Star Wars: The Force Awakens in a national campaign with Bell Mobility and Bell Residential Services advertising across TV, print, social media, out-of-home, and retail store platforms. Running until January, the campaign features Star Wars characters, starships and space imagery.
“We have put together the biggest, most far-reaching campaign of the year for the biggest movie of the decade,” said Perry MacDonald, SVP English television and local sales, in the news release. “The deal delivers an astronomical number of impressions as well as exclusive original content that engages and connects fans with one of the most enduring brands of our time.”
