TORONTO – Television is still the most effective way to connect with and influence consumers of all ages, according to a study commissioned by thinktv, formerly the Television Bureau of Canada (TVB).
In September 2015, 1,000 Canadian adults were asked about their perceptions of advertising in a variety of media, based on a number of attributes, as part of the latest NLogic omniVu Survey. Respondents across all age demographics overwhelmingly agreed that television ads are the most noticed, most watched, and most influential form of advertising.
Key highlights from the survey include:
– TV ads are noticed eight times more those in video content on a computer, nearly ten times more than ads on social media, and 28 times more than ads in video content on a mobile device;
– Canadians pay 10 times more attention to TV ads than to ads within search or those in video content on a desktop/laptop, and 51 times more attention than to ads in video content on a mobile device;
– 71% of respondents said they are most likely to watch a TV ad over a video ad on a computer, tablet, or mobile phone; and
– Millennials watch video across a number of different devices, but they’re six times likely to notice and watch TV ads.
“Despite an abundance of media choices, television remains the most effective way to reach and influence any audience – even the most digitally savvy millennials”, said thinktv media insights VP Kathy Gardner, in the report’s news release. “The power of television content is unsurpassed, making television an exceptional vehicle for advertising messages.”
thinktv.ca
