MONTREAL – Cogeco Cable Canada has named Daniel Boisvert as VP marketing and innovation, and Antoine Shiu as VP business solutions sales.
Boisvert (right) has more than 25 years of experience with large corporations in the telecommunications, media and new technologies fields, most recently as president of Strategika International. He has also been president and CEO of Sympatico-Lycos (Bell Canada), and held strategic positions with BCE, Bell ActiMedia and Teleglobe.
In his new role, Boisvert will provide strategic leadership to roll out flexible products and services that are on the leading edge of technology, reads the announcement. He will also be responsible for spearheading the launch of a powerful new brand expression for Cogeco Cable Canada, bringing new momentum to the brand in the company’s footprint in Ontario and Quebec.
Shiu also has over 25 years of experience working with major telecommunications, legal, marketing and media companies in Canada and Mexico, most recently as national sales VP for TC Media. He has also worked for LexisNexis Canada, Bell Canada, and several Quebec and Ontario subsidiaries of BCE, as well as for BCI in Mexico.
At Cogeco, Shiu (below) will be responsible for growing the business customer base, consisting primarily of small and medium-sized businesses, and further developing the company's offering to match the needs of this segment, continues the announcement.
“I most enthusiastically welcome Daniel and Antoine to our senior executive team and I have every confidence that they will both leverage their wide-ranging experience and solid skill sets to ensure the company’s growth,” said Cogeco Cable Canada president and CEO Louise St-Pierre. “Daniel and Antoine are highly experienced leaders who will be instrumental in strategically positioning our organization in the wake of our transformation, and helping us seize business opportunities to better meet the ever-evolving needs of our customers.”
