TORONTO – Blue Ant Media has struck an advertising and content partnership with adRise that it says will add a connected TV offering to its advertisers.
The company will represent adRise’s free, ad-supported video streaming service Tubi TV which delivers over 50 million monthly impressions and includes more than 40,000 free video-on-demand titles across platforms including the Web, Apple TV, Roku, Xbox, Amazon, Samsung, Chromecast, iOS and Android. Blue Ant will be contributing some of its own content to Tubi TV to further stock its library of award-winning films, kids programming, men's and women's lifestyle, cooking, music, wildlife and nature, reality TV, and sci-fi.
“Blue Ant has always been committed to aligning advertisers and their brands with passionate audiences across all platforms,” said Canadian Networks EVP Jamie Schouela, in the news release. “The relationship with adRise extends our commitment to the growing Connected TV space.”
"adRise is expanding internationally, led by the popularity of our VOD app, Tubi TV, which has grown to become the largest free, ad-supported streaming TV network in the world," added adRise’s head of strategy and business development Thomas Ahn Hicks. "Partnering with Blue Ant Media in the Canadian market is a great fit for us since they're digitally-savvy, with robust experience on both the advertising and content fronts."
