Corus multiplatform campaign cooks up community for McCain

By Bill Roberts

TORONTO - The best case studies, in my view, extract practical methods for dealing with wicked real world problems and at NextMedia, held last week in Toronto, Corus Entertainment showcased a successful linear and digital integrated media strategy in action.The Corus focus was their 2015 McCain Superfries campaign that included YouTube creators as well as both linear and non-linear marketing strategies.But to prime your appetitive, here are some of their results. Online, they had over 43,000 unique visits and 58,000 entries to their fun, "modi-fry" recipe contest. In addition, the overall campaign had a positivity rating of 91% and produced...