NextMEDIA 2015: Raptors, cakes, comedy, consistency, smart-bombing and influencers. Whew!

By Bill Roberts

TORONTO - According to speakers like Sean Buckley, Founder & Executive Producer, Buck Productions, print, radio and TV should not be first to mind anymore.Today's brave new world is about "genuine stories being told in different ways on digital platforms.”Of course a large part of this social marketing, influencer-branding association, and ad buying shift remains experimental, but what is "new" is that product placement isn't about awkward Coke bottles in talent shows; but about well-scripted stories where the narrative is enhanced because the product is woven in."Smart-bombing" (old speak: "niche marketing"), was one term frequently over-heard at NextMedia over its...