Gardner takes on VP, media insights role at TVB

TORONTO – Former Shaw Media exec Kathy Gardner has been named to the newly created position of vice-president, media insights at the Television Bureau of Canada (TVB), effective immediately.With more than 30 years of industry experience in television, radio, digital, research, communications, and traffic, Gardner (pictured) was most recently VP strategic insight – research at Shaw Media. Prior to joining Shaw Media in 2002, she was the EVP media director at Bates Canada.In her new role at TVB, Gardner will have oversight of the strategic direction and expansion of all research and planning initiatives, exploring and offering insight on emerging...