STUDIO CITY, CA – The Canadian Media Production Association (CMPA) has finalized a deal with RightsTrade, a B2B online marketplace for film and television rights.
Through this partnership, CMPA members who join RightsTrade will benefit from access to its SaaS sales tools, preferred pricing, and marketing and promotional support to highlight Canadian film and TV titles with a professional community expected to total 10,000 members by the end of the year.
“The CMPA is focused on providing competitive advantages to its member companies. We believe that the robust sales and screening platform RightsTrade offers is a great tool for our members to better exploit their content rights on the global stage”, said CMPA’s VP of outreach and strategic initiatives, Marguerite Pigott, in Monday’s news release. “With thousands of rights buyers from over 100 territories, RightsTrade creates a meaningful opportunity for our members to make new relationships, and increase distribution for Canadian content in the international marketplace.”
“For a large number of producers in Canada, it’s simply not feasible to attend all the major film and television markets that take place around the world”, added RightsTrade CEO Steven Polster. “With the CMPA’s support, these producers can access our deal-making toolkit and our community of thousands of buyers 365 days a year.”
