TORONTO – Bell Media has renewed its support for the third edition of Yellow Pages’ Shop The Neighbourhood campaign, a program designed to support small businesses by encouraging local shopping.
Shop The Neighbourhood (#shopthehood) celebrates small businesses and reminds Canadians of the benefits that local shopping has in their communities.
Bell Media is promoting the program across the country, with spots airing on its English and French properties as well as multiple content integrations across its conventional, specialty, and radio properties. The campaign culminates on Saturday, November 28, between Black Friday and Cyber Monday, when Canadian consumers are frequently enticed by U.S. shopping deals.
“Yellow Pages’ campaign has an ambitious vision that directly benefits the economic health of Canadian merchants and their neighbourhoods,” said Bell Media Mix VP Debbie Drutz, in the news release. “It’s our mission to deliver a strategy that brings this brand idea to life across the country and we’ve engaged a huge lineup of media personalities to help rally Canadians to shop locally.”
“Shop The Neighbourhood is our largest event of the year and we’re very pleased with the support shown by Bell Media in helping us promote local spending and small business support,” added Yellow Pages brand communications VP Paul Brousseau. “In a global marketplace, it can be easy to forget the positive impact our dollars have when spent close to home and the difference one sale can make for a small business, and in turn, our neighbourhoods.”
