MONTREAL – Quebecor Media Group has signed a major partnership with online media company meltygroup in an effort to further connect with Generation Y, the company said Wednesday.
In addition to various websites in France geared towards audiences aged 15–30, meltygroup also has a presence in eight countries with content spanning film, music, video games, tech, travel and adventure, TV series, and celebrities. Its 24 digital media outlets publish some 300–500 articles every day, and receive a total of 25 million visits per month.
"For years now we've seen an explosion in content for young audiences, thanks largely to the new possibilities of digital platforms and the huge popularity of social media. This has created unprecedented demand for new, original content, and we have decided to put our leadership and the talent of our teams to work to position ourselves in this key sector”, said Quebecor Media Group and TVA Group president and CEO Julie Tremblay, in the news release. “These initiatives represent crucial opportunities for advertisers, who are constantly on the lookout for new ways to reach young people".
"We're very excited by this partnership with Quebecor Media Group”, added meltygroup associate GM Rodolphe Pelosse. “We believe the group's reach, professionalism and experience will give meltygroup the ability to build the same online success with young Canadians that we achieved in France".
