Quebecor launches new talent collective for YouTubers

MONTREAL - Québecor Groupe Média is the latest Canadian communications company seeking to tap in to millennial content makers.On Monday, the company announced the creation of Goji, an innovative, custom-tailored initiative to help and promote the most talented Youtubers in the development of their multi-platform brand. In addition to assistance with monetization and distribution, Goji promises to help creators to more efficiently reach their target audience of mainly of 15-30 year-olds."Each week, creators share their passions and emotions in video capsules on the Web. By creating Goji, we will help young local creators display all facets of their talent in...