TORONTO – Former Curling Canada exec Greg Stremlaw has been named head of CBC Sports effective September 15th, the national broadcaster announced Friday.
As CEO of Curling Canada, Stremlaw (pictured) led negotiations to secure the sport’s long-term television success with TSN and RDS and oversaw a now sold-out national sponsorship portfolio. Previously he was CEO of the Chicopee Ski & Summer Resort and before that, director of sport services and bobsleigh/luge at the Calgary Olympic Development Association. He has also served in many sport leadership roles, including as Canadian Winter Sport caucus chair, chair of the Canadian Sport Tourism Alliance Board of Directors, and multiple roles with the Canadian Olympic Committee.
At CBC, Stremlaw will lead CBC Sports as it implements its sports strategy, placing emphasis on multiplatform sports journalism, amateur sports and a collaborative partnership approach to marquee events, reads the announcement.
“Greg joins CBC with a wealth of experience in sports governance, management, production and programming, negotiating sponsorships and building relationships with broadcast partners – expertise critical to the successful implementation of our sports strategy and our continued commitment to outstanding sports programming at CBC,” said Neil McEneaney, chief business officer, CBC English Services, in the announcement.
"It is a privilege and an honour to be joining such a world-class team and an organization synonymous with broadcasting excellence," added Stremlaw. "I am very proud to be a part of CBC Sports and look forward to helping to continue CBC’s tradition of exceptional sport coverage for Canadians."
www.cbc.radio-canada.ca
