HALIFAX – DHX Media has inked a string of broadcast deals that will take its new preschool series Twirlywoos to new channels globally, the children's TV producer said Wednesday.
DHX’s own Family Jr. will broadcast Twirlywoos in Canada beginning this fall, while international broadcasters include France’s Lagardère for its Gulli and Tiji channels, YLE in Finland, Sweden’s SVT, NRK in Norway, and Hop! in Israel.
Twirlywoos (50 x 11’) combines stop-frame animation and live action sequences set in the real world. Its laugh-out-loud child-centric humour encourages preschoolers to think for themselves, and gain confidence in their own perceptions of the world, reads the news release. The series is produced in association with DHX Media, which also handles global distribution, merchandising, brand management and marketing.
“Twirlywoos is an inspired and carefully crafted series, which really stands out in the preschool market”, said DHX Media Distribution SVP Josh Scherba, in the release. “With its universal themes and strong visual identity, it has excellent appeal, so it’s no surprise that international broadcasters are fast coming on board.”
