TORONTO – Discovery has harnessed the power of Jeep in a new digital series debuting Monday that promises a cross-country road trip off the beaten path.
The new eight-episode series Life Is Calling, hosted by ‘The Expeditioners’ Roberto and Bella (pictured), takes viewers to a wonderland of scenic gems tucked away in the far corners of Canada. With Jeep Canada as Discovery’s exclusive partner in the development of the series, the journey across the back roads and remote trails is made possible by the off-road handling of Roberto and Bella’s Jeep Cherokee and Jeep Renegade.
Broadcast and digital promotion will run in English and French language markets across Bell Media properties. Throughout the promotional flight, weekly episodic teaser spots will drive viewers to discovery.ca/LifeIsCalling in English Canada, and LaVieVousAppelle.ca in French Canada. To further complement the episodic series, Jeep Canada is offering the chance to win a 2015 Jeep Cherokee, Jeep Renegade or weekly prizes.
“I could not think of a more perfect partner than the Jeep brand for this unique interactive series,” said Discovery president and GM Paul Lewis, in the news release. “Life Is Calling is a series inviting Canadians to experience the open road, pioneering our great outdoors, and navigating tough terrain with grit and confidence – the very essence of what the Jeep brand embodies. We look forward to joining Roberto and Bella as we embark on this amazing Canadian journey.”
