Radio / Television News

Live tour and app seeks to extend kid series ‘The Moblees’ beyond TV

The Moblees.jpg

TORONTO – Children’s series The Moblees is taking its show on the road this summer plus has launched a free app for iPad for its young viewers.

The live-action interactive musical adventure series airs weekdays at 8:00 AM (8:30 AM NT) on Kids' CBC.  Aimed at kids aged 3 – 5, The Moblees features fun moves, memorable music and catchy lyrics and stars five loveable characters who – along with doers at home – overcome obstacles through teamwork and movement: feisty Bailey Butterfly (Shannon Hamilton); her spontaneous younger brother, Carlin Caterpillar (Scott Farley); brainy perfectionist Gisbert Grasshopper (Chris George); tail-waggity optimist Dasha Dog (Michelle Bouey); and super smooth Sylvio Snake (Matthew Nethersole). Kids from around the world also share their own Moblee moves in the series.

In partnership with live children's entertainment programming producer Kidomo, The Moblees Super Summer Movin' Tour kicks of this week, and will touch down in markets across Canada including Toronto, Calgary, Edmonton and Charlottetown.

Now available for free download in the App Store in Canada, The Moblees app for iPad is a second-screen experience that puts young kids right in the middle of the colourful 3D world of The Moblees. When launched by an adult, the app uses innovative audio technology to recognize when an episode of The Moblees is airing and syncs with the series in real time, starting a countdown to the moment when it's time to get up and moving. Parents can then record their child's Moblee moves using the iPad camera, creating a one-of-a-kind Appisode video featuring their child moving with their favourite characters from the series.

Produced by Shaftesbury’s digital studio Smokebomb Entertainment with funding from The Telus Fund and Kids’ CBC, the app also features parental lock settings and no in-app purchases for a safe, fun experience for both kids and parents.

"We are passionate about inspiring kids and their families to lead healthy, active lives," said The Moblees tour producer Seth Goldstein, in the news release. "Our summer tour and app offer a magical, real-world connection to The Moblees that we hope will encourage kids across Canada to make movement a bigger part of each day."

https://themoblees.com/