BANFF – The Canada Media Fund (CMF) and ProMéxico did a little bonding at the Banff World Media Festival this week to further their joint goal of developing coproduction opportunities for content creators from both countries.
“Our initial meeting in 2014 to share our experience as MIPCOM Country of Honour has led to a series of discussions that have provided great insight into each other’s industry and funding ecosystem”, said CMF president and CEO Valerie Creighton, in a statement. “We have discovered a natural affinity between Canada and Mexico that we intend to build upon in the very near future. The CMF is pleased to have played a role in inviting ProMéxico to attend BWMF and to see first-hand what Canada has to offer.”
“Since we became continental partners through the North America Free Trade Agreement our ties have been strengthened and our cultures and our societies have been discovering each other,” said Ambassador Mario Chacón Carrillo, head of the investment promotion and international business unit of Mexican federal government agency ProMéxico. “Many stories have emerged from these encounters between Canadians and Mexicans and we want to tell these stories to our people and to the world in a wide variety of audiovisual formats. To this end we have been exploring and discussing ways to support our audiovisual producers to co-develop and co-produce screen-based productions with an export market orientation generating a virtuous equation of cultural heritage, artistic quality and prestige, country branding and sustainable business for the benefit or our industries.”
