TORONTO – Rogers Communications announced today it will extend its popular Roam Like Home wireless travel plan to over 35 countries in Europe.
Starting April 15, Rogers customers can talk, text, send emails, share photos and surf in more than 35 European countries for a flat fee of $10/day on their Share Everything plans. The primary difference here is that the plan in the States us just $5.
"Canadians used to be afraid to use their devices when travelling – it was just too complicated and they were worried about their bills,” said Rogers president and CEO Guy Laurence, in the press release. Over a million customers have enrolled to use Roam Like Home in the States, in the six months since launch, proving its popularity.
They are now using their phone in the U.S. just like they would at home… Given how much customers love Roam Like Home in the U.S. it made sense to expand it so now our customers can use it in over 35 European countries."
According to a recent survey, 60% of Canadians aren't using their phones like they do at home when they travel to Europe, reads the release. Nearly six million Canadians plan on visiting Europe in the next year and nine out of 10 Canadians said if cost and confusion around roaming were not an issue, they would use their mobiles and tablets just like they do at home – to keep in touch with friends and family (84%), email (82%), look at maps and directions (76%), check the weather (68%), find local restaurants and attractions (66%), and share pictures (57%).
Customers travelling to Europe will pay only $10 per day when roaming within an eligible country and only be charged for a maximum of 10 days on each monthly bill or a maximum of $100. They will have access to the data and the unlimited talk and text included in their Share Everything plan. Calls and texts to local numbers in the country they're visiting or back to Canada are included and no long distance charges will apply for those calls.
Share Everything customers already enrolled in Roam Like Home U.S. don't have to do anything to use it in Europe. They can simply start using their devices while travelling to Europe (the technology used essentially make the phones think they are still in Canada) and will enjoy the new flat fee roaming rate of $10 per day.
Existing Share Everything customers, including small businesses, can enroll by texting "travel" to 222 for free before they leave or once they've landed in the U.S. or eligible European countries. New Share Everything customers will be automatically enrolled so they can immediately take advantage of this technology, and can opt out at any time.
