OTTAWA – Despite homegrown competitors, Netflix penetration in Canada has jumped 33% in the last year, while four-fifths of Anglophones now report watching online video every month, according to two new reports from Media Technology Monitor (MTM).
The report The Rise of Netflix examines how Canadians are changing the way they consume Internet TV service, and credits Netflix as the company that is best taking advantage of this consumer shift.
Highlights from that report include:
– After five years in the Canadian market, 39% of Anglophones report subscribing to Netflix, and one third of subscribers have had their subscription for at least two years;
– Netflix viewers tend to own portable media devices, particularly Apple products, though the TV set continues to be the preferred screen;
– Netflix is most popular in Alberta and in the Atlantic region of Canada. Families with children are also drawn to the service, with more than half of all households with children (children under 12 and teens) subscribing to Netflix.
Streaming Video: Analysis of the English-Language Market outlines trends in the use of Internet video and TV in Canada, while examining the overall impact on traditional TV viewing.
Highlights from that report include:
– Streaming video is the most popular form of entertainment on the Internet, with YouTube the most popular site by far;
– Nearly half of Anglophones watch TV online, and 37% watch full-length TV shows online;
– Despite online TV’s growth in popularity, only 9% of Anglophones watch TV online exclusively – nearly half still use a traditional TV set exclusively.
MTM is the research arm of the CBC.
