NABA: Radio must embrace the connected car

By Linda Stuart

TORONTO - Faced with an increasing number of streaming audio services and mobile radio apps competing for space on the dashboards of modern cars (not like the one on the right!), traditional radio broadcasters need to aggressively promote their AM/FM stations as the first choice for their listeners’ in-car entertainment.That was the advice of digital radio experts and one automotive technology planner who spoke about the opportunity that the connected car has for radio broadcasters at last week’s Future of Radio & Audio Symposium, organized by the North American Broadcasters Association and held in downtown Toronto’s Glenn Gould Studio.“The reality...