TORONTO – Global Television has partnered with online food delivery service JUST EAT to celebrate the 25th season of The Simpsons.
The three week campaign, which launched February 16, uses JUST EAT branded promo spots on air to encourage fans to vote online for their favourite episodes of the adult animated sitcom. The interactive round-robin tournament will consist of three rounds, and the final 16 episodes will air on Saturday, March 7 and Sunday March 8 from 1:00 PM to 5:00 PM ET/PT.
“Fans of The Simpsons have an appetite for punchy humour and memorable experiences. Our partnership with JUST EAT offers an online and on-air integration that is perfectly suited for this unique campaign and the target audience,” said Errol Da-Ré, Shaw Media’s SVP sales, in the news release. “This is a first time partnership with Shaw Media and FOX, and we think it’s a special way to celebrate the 25th season of The Simpsons with our viewers.”
"At JUST EAT we believe that life should be easy and uncomplicated, like ordering take out and delivery from our app," added JUST EAT marketing director Luke Sheehan. "When the opportunity arose to sponsor The Simpsons marathon on Global TV, it immediately felt like the perfect combination for a TV watching occasion. It brings together the ideal mixture of relaxation and ordering food — well worth the ‘Doh’.”
